Technology
is used a multitude of ways across the span of industries. One industry that I
find fascinating when it comes to the use of computers and technology is the
grocery industry. I am currently working at a grocery store and information
technology makes its way into my job every day. There are many ways that technology
is used from pricing and inventory control, to cash registers and mobile apps. Most
people think of grocery shopping as a mundane task, but people don’t tend to
think about the ways that technology works their way into these very boring
shopping trips.
Like most
stores, my store has a loyalty program that customers can sign up. However,
unlike most grocery stores, all customers get the stores sales prices. Instead,
our loyalty program is more rewards based. The program only works off of a
phone app where members get exclusive coupons that work alongside sales prices
to make items even cheaper. The app uses analytics to track each customers’
buying habits. It then pinpoints specific coupons that are custom to each
specific shopper. This helps the store to pinpoint sales and products that
their specific customers buy most often.
When customers shop
at our store, they must scan their smartphones or enter their phone number into
our computerized register system. This links their loyalty program to each
transaction. On the mobile application, customers get specific rewards and coupons
that are catered to their needs. However, for the register to take the offer of
they must “clip” the reward making it active on their account. For instance, a
customer might log into the app and have a few coupons for money off certain
items like the ones you can cut out, as well as a $5.00 reward from the last
shopping trip. They would then tell their app that those are the promotions
they want to use. Simply by linking their program with each transaction by
scanning their phone or typing in a phone number the computer system
automatically takes those offers they had clipped off their next shopping trip.
Grocery technology is also expanding in
other ways. Some stores have grocery pick-up where customers can shop at home
on their computers and then pick up their items at the store. My store has an
app where customers can shop at home on their cell phones, and we have shoppers
that fill their order and actually deliver right to their homes. These types of
technology are ever expanding and making the lives of customers easier by
allowing them to shop for grocery items without ever even visiting the store.
Technology is what makes all of these
things possible. There is a lot of programming and thought that goes into
making these applications to make the lives of customers easier. As technology
evolves it makes it much easier for the stores to create programs like the ones
mentioned in this blog. It is very important for employees to be computer
literate because we have to understand how the applications and programs work
in order to help the customers that shop at our store. Not only must we be able
to help the customer, but we also need to understand when things aren’t working
correctly. For instance, if a customer shows me that they have a promotion that
isn’t automatically working, I have to be literate enough with technology to be
able to figure out why and figure out how to solve the problem for the
customer. Sometimes technology breaks, but the customer still needs to get the
appropriate coupons and rewards to keep them happy and returning. If a customer
shops online through our application and purchases items that we don’t have in
store, we have to be able to know how to refund these items and make it right
for the customer. Being able to troubleshoot the applications as well as the
stores computerized registers is essential to keeping consumers happy and
returning. It is essential to understand the new technology because it is what
is expect by the customer, and it also makes our day run more smoothly.
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